On the Other Side
For 8 years in a row, ING Spain has been the most recommended bank by its own customers. It is clear that the relationship between ING and its clients is akin to a love story. So, to celebrate their 21st anniversary we set ourselves a challenge: to go to the social network with the most haters (Twitter), read real tweets sent by customers to ING throughout the years, and build a love story script for a short film. We combed through thousands of tweets, wrote the story and asked Dani De La Orden (one of the most successful young directors of Spain) to shoot it.
ROLE: CREATIVE DIRECTOR, CREATIVE ART DIRECTOR & UI DESIGNER
Creative team: Ana Becerra, Ana Almagro y Sara Ledo.
UI Design (mobile & display): Arturo Sánchez.
Copywriter: Ramiro Alda.
Creative Direction: Diego González y Ramiro Alda.
Creative Executive Direction: Chus Rasines.
Production Company: 37 Films,
Director: Dani De La Orden.
Productores ejecutivos (37 Films): Héctor Bobo, Pilar De Andrés y Diego Fernández.
AV Producer (Ogilvy): Rocío Fernández y Aarón Lago.
Account team: Vanesa Porto, Iciar Arbesu, Alejandra Prats y Sara Zumel.
Brand: ING España.
UI Design (mobile & display): Arturo Sánchez.
Copywriter: Ramiro Alda.
Creative Direction: Diego González y Ramiro Alda.
Creative Executive Direction: Chus Rasines.
Production Company: 37 Films,
Director: Dani De La Orden.
Productores ejecutivos (37 Films): Héctor Bobo, Pilar De Andrés y Diego Fernández.
AV Producer (Ogilvy): Rocío Fernández y Aarón Lago.
Account team: Vanesa Porto, Iciar Arbesu, Alejandra Prats y Sara Zumel.
Brand: ING España.
